Self-Regulatory Program for Online Behavioral Advertising

The cross-industry Self-Regulatory Program for Online Behavioral Advertising (the "Program") was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Edmunds has elected to implement the Program.

The Program applies to "online behavioral advertising," which is defined as the collection of data online from a particular computer or device regarding Web viewing behaviors over time, and across non-affiliate Websites, for the purpose of using such data to predict visitor preferences or interests to deliver advertising to that computer or device based on the preferences or interests inferred from those Web viewing behaviors. (The Program does not apply to a Web site's collection of viewing behavior solely for its own uses, or to "contextual advertising" that delivers advertisements based on the content of a Web page, a search query or a visitor's contemporaneous behavior on a Web site.)

Our advertisers may from time to time use data collected about your visits to the and other Web sites to target ads to you on the and other Web sites and online services.

In addition, the may from time to time permit third parties to collect non-personally identifiable Web site usage information about our visitors for the purpose of facilitating the serving of targeted ads on other Web sites and online services. To do this, we permit such third parties to place and use cookies on the browsers of our visitors, and use Web beacons and other tracking technologies on the These third parties may also use personally identifiable information obtained from other sources to serve advertisements over time and across Web sites and online services.

Other companies' use of information collected through their cookies and other tracking technologies is subject to their own privacy policies and not this one. To learn more about your choices and how to opt out from receiving the types of ads described above, please click here or paste into your internet browser.

You may also opt out of tracking and receiving the types of ads described above on your mobile device by some mobile advertising companies and similar entities by modifying your device settings or downloading the App Choices app at

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